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With a new type of cellular phone advertised on television daily, consumers in the market for a new phone are literally bombarded with options. The first thing that leaps to mind is the selection of iPhone applications. With regard to the realm of applications, when consumers buy iPhone, they contribute to the creative design process of iPhone applications, by making the market for applications more attractive to designers all over the world. While Blackberry also has a selection of applications, their market pales in comparison to that of Apple, whose users tend to be more individualistic consumers, willing to purchase niche applications that fit their lifestyles.
A second reason to buy iPhone over Blackberry is the used market for the iPhone. It is undisputable that both Blackberry and Apple make great cellular phones. However, for many individual consumers, the rapidly expanding availability of iPhone applications for anything and everything, as well as the proliferation of a used iPhone market that enables them to recoup some of their investment upon upgrading make the iPhone a better option. For these consumers, when faced with the two options posed above, the solution is simple: buy iPhone.
